Advertising and Marketing Executives understand the pain of failing to innovate and understanding the consumer. Failure can cause their brand to be forgotten and destroyed (i.e.: Circuit City). History shows failure happens approximately 80% of the time. They will loose customers, and not achieve new customers. They will be beaten by the competition and the biggest fear that an executive will face is a failed career.
There is a solution. Let’s take a look at Joe Smooth. Joe:
· Understands that out-dated techniques will destroy his products and brands.
· Open minded.
· Innovative to change
· Wants to learn new ways to promote his product.
· An industry leader
· Determined to protect and build brand loyalty.
· Most important, Joe is willing to take the correct, continual action to recruit AND retain customers.
What is Joe’s key to success? He dresses nice? Has a huge smile, fast car, and hot wife? Joe understands what most executives don’t: What makes consumers buy!
6D Marketing is leading the way. The key to engagement is through
interactive marketing that stimulates consumers’ 6 dimensions (senses)
allowing them to retain and act on information for longer periods of time.
CONSUMERS MUST BE ACTIVELY ENGAGED!
creates thought and action. It creates an emotional connection that
engages the brain and promotes the brand, product or service
into long term memory vs. being forgotten.
Here is an example:
A tall redhead named A.O. sashays onto the beach. She’s wearing a glow-in-the-dark rainbow bikini. The beachgoers can’t help but look her way, a towheaded surfer named Jack included.
They soon discover that A.O. can sing like Beyoncé. Now the people on the beach are mesmerized by her voice and her appearance.
As Jack finds an excuse to get closer to this fascinating creature, he discovers that a delicious aroma like a tropical fruit basket wafts in the air around her. “Mmmm,” he sighs.
He reaches out to just touch her beauty, when, voila, tiny bright candies fall from beneath her hands. He scoops them up to taste. Their fruity goodness is just as he imagined.
As he begins to wonder if this divine-smelling, candy-dispensing redheaded glow-in-the dark nightingale is just a heat-induced hallucination, he is suddenly immersed in a fog of cool refreshment that brings him to his senses.
A week later, on a Friday afternoon, Jack visits the corner convenience store to pick up a twelve-pack for the weekend. As the cashier rings up his purchase, he looks down only to see a familiar rainbow-hued package, and memories of the mysterious girl named A.O. come flooding back. “And one for the road,” he says wistfully to the cashier as he gently tosses it on the counter.
And that, my friends, is 6-D Marketing.
So…what sense are the most important?
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