Think of a scent that you love: Chocolate, wedding cake, flowers, fresh cut grass, popcorn, etc. Many people have an emotional attachment to wedding cake. It brings them back to when they were a child waiting for Mom and Dad to come home from a wedding with a piece of cake wrapped in saran wrap. Chocolate is a favorite for many people as well, it reminds them of the candy store with their parents and being able to pick out one piece of candy and the over whelming excitement they felt on the way to the store and ripping the wrapper open and savoring that piece of chocolate.
Popcorn brings up wonderful memories of family movie night. My dad would always pop popcorn on the stove and fill a huge bowl and every time a scent of popcorn is in the air, I imagine myself in the kitchen waiting for the first batch to be done. What is your favorite scent?
Most businesses are stuck in the rut of using traditional marketing tools and fail to understand the potential scent marketing has to offer. A simple whiff of air can accomplish more than an entire page of copy.
The right scents can lead consumers to want not only food and drink, but also a large number of rewarding items. According to a Rutgers study, average sales increases 14% when scent was incorporated.
During a tradeshow, the company ScentAir pointed some of its ScentWave machines away from its booth and emitted various fragrances onto the show floor to prove the power of scent.
“It’s incredible how just putting a fragrance out into our booth space really stopped people in their tracks as they walked the floor… people literally followed their noses to our booths.”
The interactive in-booth experience proved successful for ScentAir, as the company saw a 627% increase in sales leads from 2005-2007.
But...Scent alone is not enough!
