The importance of Sight
Today’s consumer needs and wants to be visually engaged. Here are some quick facts:
•33% of Americans have watched in-store video.
•10% of shoppers make a habit of watching retail video.
•47% recall learning about specials or sales from video displays.
•52% feel more stores should run video programming.
•78% finds the screens helpful.
•30% of retail viewers made an unplanned purchase as a result of a video.
Everyone is aware that digital medial is replacing traditional print media. Newspapers and magazines are folding and print media is dropping off at a rapid rate. Digital signage and Digital Out of Home (DOOH) Marketing is leading the industry. In 2008 DOOH accounted for $2 Billion in revenue and the end of 2011 it is predicted to be over $4 Billion!
According to Reuters, Nearly 80% of people surveyed recalled at least one of 4 advertisements running on digital billboard screens at bars where they were partying. Partying is the key word. They were not bored in their car on the commute home, looking at passing signs, or waiting for their favorite show to complete a commercial break. They were in bars, with friends, drinking, laughing, and by all practical purposes, not paying attention to advertising, yet 80% of them were.
Digital Signage is attracting visual attention and engaging consumers!
